Will Steele was raised in the Lower Rio Grande Valley of Texas and has always been around agriculture. His father was in the produce packaging business before founding Frontera, and his grandfather was involved in the citrus and vegetable industry. Now all three generations have been growing and meeting demands of the produce world through the operations of Frontera Produce. 
Frontera Produce has established an important Supply Chain to Mexico and Central and South American tropical produce that has maintained a steady growth rate in recent years with more to come!